Executive Producer and Co-Writer | Web Comedy
We shot the first three episodes of this web comedy in two days, and are really proud of the final product. It has gone on to gain a nice following and has been featured on Indiewire, Jezebel, Bustle, and FunnyWomen. Recently, it was accepted to iTVFest where it took home the Best Actress award.
Producer | Commercial
Lays was looking to create a spot to connect with Millennials online. I don't think they imagined the personification of a Terrible Day partnered with an upbeat folksy song, but the spot "made them smile", and was used as part of the Lays Wavy relaunch.
Producer | Mashup Video
I led the social media campaign on this project, and made the decision to move from YouTube to Facebook to premiere it. We launched it the day before the Game of Thrones finale, and targeted fans of GoT and Chuck Norris. It had our highest interactions at the time with over 60k FB views, 400 likes, 300 shares, and 150 comments.
Producer and Editor | Web Parody
Facing a little bit of a content void, we decided to start creating one off musical parodies. The "Honey I'm Good" music video, featuring real life couples showing off how long they've been together, was hot at the time and we couldn't stand it. We decided to create our own version, with single people. It did well for us with over 80k FB views, 500 likes, and 100 shares and brought in a bunch of new fans.
Producer | Sketch Comedy
This is one of my favorite examples of NYPC comedy - lean, well filmed, expertly edited, and subversive in all the right ways. You don't need to know the characters to enjoy Culli being suffocated with love by the Fagans. In addition to casting, coordinating production, and generally, producing, Season 1, I also led the email, Twitter, and YouTube campaigns to gain views and fans.
Producer and Writer | Sketch Comedy
This will always have a place in my heart because it is the first script I wrote for the show. I was pretty much saved by the fellas adding the Tub Time intro and outro (which went on to become its own show), and by absolutely hilarious performances from Annie and Sarah. To our surprise, wedding blogs and sites picked it up on Twitter and loved it.
Writer and Editor | Educational Video
This was a really fun project. I was able to travel to Japan for the Collegiate School under the Van Horne Grant and direction of Sarah Jadin. We attended close to 20 hours of theater in Tokyo and Kyoto, took some footage, and created this piece for the school upon return to the US. We are currently brainstorming ways to spin this into a series and continue making educational mini-docs on theater overseas.